CyGene Laboratories Inc. New Customer-Focused Website

Category: Press Releases | Permalink

Published: Thursday, August 27, 2009

CORAL SPRINGS, Fla.--(GLOBE NEWSWIRE)--CyGene Laboratories Inc. (OTC: CYGE - News) today announced that it has launched a new Website, www.cygenedirect.com, where consumers can get information and order predictive genetic tests geared to informing consumers about specific options to help improve health, while maintaining anonymity.

The consumer-friendly Website features easy online ordering of the company's products. The site also includes comprehensive personal assessment information and details about potential benefits of the products, as well as detailed consumer information about genetics and genetic testing. The site also features links to the company's blog and its social media sites.

"People have a unique opportunity with CyGene to start learning about their personal genetics and how their genes may impact their lives. Generally, this will be their first brush with this exciting new field of science and our new Website can help them find out how genetic testing works, which kits are best for them, and how they can be used to improve overall quality of life and athletic performance," said Martin Munzer, president and CEO of CyGene. "And our new site makes it easier than ever for people to get the information and products they're looking for with guaranteed anonymity."

The new creative direction of CyGeneDirect.com comes by way of Infinity Arts. "Our objective for CyGeneDirect.com was to re-invigorate the consumer website to be more compelling; easy to understand, navigate and relate to, while strategically improving visibility on the internet via search engines and online social mediums," said Michael Leahy, CEO for Infinity Arts.

About CyGene Laboratories Inc.

CyGene Laboratories Inc., based in Coral Springs, Fla., is a biotechnology company focused on introducing genetic predisposition and diagnostic testing into the general population. With five patents issued, CyGene's scientific expertise is in DNA analysis and diagnostic technologies. Incorporated in 1995, CyGene has been developing technology and introducing products that address the growing demand for genetic knowledge implementation and utilization. CyGene currently markets eight DNA predictive genetic test panels in accordance with its patent pending business model, sold direct to consumers and through physicians and other healthcare practitioners. CyGene's process offers customers access to the most updated science, guaranteeing their anonymity and keeping consumers on the cutting edge of genetic discoveries at the lowest possible price. The method also allows customers who have purchased a previous genetic test panel a low cost upgrade to their genetic report as new genetic discoveries become available.

For more information about CyGene Laboratories and its products, visit the Company's Web site at:
www.CyGeneDirect.com

About Infinity Arts Interactive, LLC

Infinity Arts, founded by Michael Leahy in 1999, specializes in results driven web design, web development and online marketing. Infinity Arts focus is based on strategically engaging consumers with invigorating brand and online marketing while cohesively interacting with search engines.

To learn more about Infinity Arts visit: www.InfinityArts.com

Contact:

Heidi Armstrong
Thorp & Company
(305) 446-2700
harmstrong@thorpco.com
jmerkin@thorpco.com

Interest in CyGene DNA Consumer Testing Products Increases After Recent Media Coverage

Category: Press Releases

Published: Wednesday, May 12, 2010

CyGene Labs announces that it has experienced unprecedented levels of interest and requests for information following recent media coverage of Walgreens' decision to offer genetic testing kits supplied by Pathway Genomics in certain of their retail stores.

CyGene Laboratories Forms New International Sales Organization

Category: Press Releases

Published: Wednesday, April 28, 2010

CyGene announces that it has formed an international sales organization. This new organization was formed to help expand the number of sales channels for the company’s multiple DNA test panels, which are primarily marketed to consumers. Rodolfo E. Gonzalez will be heading this new organization as the Director of Global Development.

Los Angeles Times asks CyGene President Martin Munzer to Weigh in on Jamaican Sprinter Usain Bolt

Category: Media Room

Published: Friday, September 04, 2009

CyGene Laboratories is the industry leader in athletic performance genetic testing, helping everyone from professional athletes to weekend warriors achieve their optimal athletic goals. Company President Martin Munzer was recently quoted in an article appearing in the Los Angeles Times, weighing in on the athletic prowess of Jamaican sprinter Usain Bolt and how genetic testing is another tool for helping athletes achieve their goals.

CyGene’s CEO To Speak At Russian Academy of Sciences Diagnostics Conference

Category: Press Releases

Published: Friday, August 28, 2009

CyGene Russia, LLC, beginning to acquire recognition from the science circuit, has been invited to speak at the Russian Academy of Sciences diagnostics conference. CyGene’s CEO, Martin Munzer, will speak at the September 8th seminar and will cover “CyGene's products and technologies. CyGene is the first company to introduce predictive DNA tests and products to Russia, and the Vice President of the Far Eastern Public Academy of Sciences, Professor Iosif Piven, has high hopes for CyGene’s future.

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Category: Media Room

Published: Wednesday, August 12, 2009

CyGene Laboratories is the industry leader in athletic performance genetic testing, helping everyone from professional athletes to weekend warriors achieve their optimal athletic goals. Bicycling Magazine was so impressed with the company’s athletic performance testing products that the company is featured in the September, 2009 issue cover story, “DNA Decoded”.